In early 2000, Nokia mobile phones are often dubbed a million people for the most widely used of people. Competitive price, and features user friendly or easy to use is one reason people like to use Nokia. Over time, the competition even more competitive with product innovations that are not less good and competitive prices. Nokia's market share continues to erode.
Although still at the top of the world's largest mobile phone manufacturer, Nokia continued to get pressure. Nokia also evaluate strategies to stay afloat as the market leader. Strategic partnership with Microsoft to create an ecosystem of competing in the realm of smartphones only one business. However, that alone is not enough. Nokia remains the focus also to cheap phones in order to attract a large user volume basis.
Ten years ago, mobile phones may become a new communication tool that connects friends, relatives, and colleagues more easily. Now and in the future as growing data communications, the mobile phone into a tool that helps each person to access information on the Internet. Nokia said mobile phone homemade for the next one billion people connecting to the internet.
Three Focus Strategy
Kompas.com opportunity to interview Mary McDowell, executive vice president of Mobile Phones Nokia, one of the top officials at Nokia who directly accountable for their work on Nokia CEO Stephen Elop. Mary in particular came to Indonesia to see first hand how the mobile phone market growth in the country. On the occasion, Mary describes the Nokia strategy to attract consumers.
"Maybe you already know the announcement on 11 February (2011) about the change of strategy by Nokia. We have three strategic focus to develop how to produce the best product for the consumer. Our goal to create an excellent product, excellent service, and make consumers happy," said Mary opened the talks in the Iris Room, Hotel Mulia, Jakarta, Thursday (03/31/2011) afternoon.
He said there are three pillars in the strategy that is now run Nokia. First, it is a strategy that has received attention of many people that is about the smartphone strategy. Nokia together with working closely with Microsoft to develop Windows platform smartphone Phone in class and also collaborate to build the ecosystem.
The second strategy, continued Mary, is how Nokia provides equipment for the next one billion people to be able to access the Internet. This was judged to be areas of its liability at this time.
The third pillar is a strategy to prepare the future of technology (technology disruption.) He just said, the development of the third strategy will be led by an expert team langdun. However, he is still reluctant to reveal what will be the third strategy. However, he said MeeGo development, joint collaboration platform Intel and Nokia will be done as part of this third strategy.
Integration of the Internet on mobile phone
According to Mary, a strategy to reach the next one billion people to get on the internet is very big chance by cell phone features, aimed at middle to lower class consumers. Nokia S40 platform relies on this strategy.
"We have a comprehensive strategy of how to improve the ability of the device with a lower price benchmark so that we can bring the internet to new customers," explained Mary. He said that Symbian is still projected while still for smartphones, but once the technology allows, it is not impossible will be lowered to a feature phone.
Mary said, the first Internet experience for people in developing countries like Indonesia, many via the phone. He acknowledged today many people are beginning to connect to the internet via Facebook on mobile phones and social networking services like. Seba's, Nokia provides services to meet these needs, among others, by cooperating with mobile operators to provide packet data services (data plan).
"We also are conducting a pilot project to build a proxy that will be accessed via the Internet Browser OVI.'ll Start with OVI Browser latest commercial in the near future. I think that Indonesia will become a key market for it. It will be integrated into mobile products," he explained.
Mary said the portfolio of Nokia-made devices are also adapted to trends in the local market. As in Indonesia, which is a favorite QWERTY phone, a Nokia to release prosuk pertimbngan QWERTY consistently. "It's an important lesson here again in a very strong market QWERTY. We were very successful in the first C3 QWERTY device launched here and we continue now with QWERTY is more affordable and will continue to be a continuing focus for us," he said.
Nokia also anticipate the need for touch-screen phone market with the release of a touch screen as well as transition prosuk like Touch and Type which is a combination of touch screen and QWERTY. He says the future still will be more next touchscreen QWERTY phone.
"We may think in the past only a form of standard feature phones, but that view is wrong. People want a modern, affordable prices, but full function," said Mary. "That's why we refresh the portfolio to ensure that this capability can be achieved at a lower price," he added.
In addition, Nokia also reach users to connect to the internet via the service has developed its own. OVI Life Tools for example through providing a wide range of information and education. To add more services and applications, Nokia is working hard in building the ecosystem. With the S40 that supports Java applications, Forum Nokia took developers and university applications. According to Mary, java application with locally-based content for S40 to be the main strategy.
"That's three pillars to reach the next billion, the best services, portfolio of devices that are very competitive, and local partners partners in this case the developers to provide applications on the device," said Mary.
source: kompas
