Mobile site was developed by the provider ecommerce Liverpool FC, Snow Valley. Fans can now visit the store, look around the whole club merchandise and make purchases via their mobile phone.
Mobile shop is based on fan demand. We see them visit the club website through their mobile phone. So, it makes sense for us to provide the shopping experience via mobile phones, "said Chris Jennions, Internet Sales Manager for Liverpool FC, as reported by the New Media Age, Tuesday (02/22/2011).
Last October, rivals Liverpool, Everton, to develop its mobile strategy to launch a subscription service (Club Everton Mobile). This service gives fans enjoy access to premium content such as videos, ringtones and wallpapers.
Earlier, Everton perdownload carrying a pay model as its mobile strategy.
In addition to Liverpool and Everton, Manchester City's elite club also created an iPhone application for their fans, last December.
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